Liquid Rosé
Briefing
The Challenge
American Express introduced a new iteration of its iconic Gold Card, repositioning it as a lifestyle-driven product while remaining firmly rooted in the brand’s established universe. The brief focused on creating a visual transition that would bridge this evolution — translating the card’s new, more contemporary and experience-led positioning into a cohesive look and feel, without losing the familiarity, trust, and premium heritage associated with American Express.
Adaptable Content
Designed for all
Screen Sizes
The Output was optimized to run across a variety of output formats.
Process
Behind the Scenes
Custom Shader Setup to build the Card and Basic Animation Setup
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