Directing Soundwaves
A Modular Key Visual for Beam Steering Company
FOHHN x JoussenKarliczek
Briefing
FOHHN builds premium beam steering audio.
The technology was exceptional.
The visuals weren’t showing that.
JoussenKarliczek brought me in to close that gap.
01 - DEFINE
The technology gave us the brief.
During a Vision Sprint, we studied the product, the brand, and the visual language around sound.
That led us to a clear direction:
Beam steering as a precise, controllable, atmospheric force.
02 - Build
The goal wasn’t a render. It was a visual system.
A toolkit built in Cinema 4D, shaped by clear rules and controllable parameters.
With flexibility across Form, angle, density, motion.
Everything the team needed to adapt the beam across formats.
03 - Scale
The toolkit made the system easy to extend.
No starting from Scratch. No inconsistencies.
Across website, infographics, trade fair, social, print, and digital.
Different outputs.
Same visual logic.
Result
FOHHN no longer has to explain everything first.
The visuals carry the positioning before a single word is read.
One system, built to scale with the brand.
In my opinion, Tobias is not only an outstanding, passionate, and well-organized 3D designer, but also someone who thinks proactively, inspires, contributes ideas, and is completely brand-focused. This makes the collaboration and the process truly "flow" ;) It's simply a pleasure and a joy to work with him, both professionally and personally!
Christian Endres,
Creative Director at JoussenKarliczek
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