Twine approached me with a clear mission: create a visual identity for their AI teammates — digital employees designed to support overstretched cybersecurity teams. The challenge was surprisingly human. Their assistant, Alex, solves highly technical IAM tasks, but the brand lacked a way to communicate that Alex behaves less like a tool and more like a colleague. For decision-makers in large enterprises, this distinction matters; they need to trust technology that integrates deeply into identity workflows and replaces hours of manual oversight.

At the same time, Twine needed a scalable system for their full product palette. Each assistant had its own specialty, yet all visuals needed to feel unmistakably part of the same family. And because the cybersecurity market is crowded with dark interfaces and predictable tech tropes, the visuals had to create an ownable identity that stood out — something calm, intelligent, and premium enough to resonate with leaders evaluating serious operational solutions.

I developed an open, glass-like shape language that feels expressive without being literal. These forms communicate transparency, trust, and collaboration — qualities that align naturally with Twine’s positioning of their AI as “digital employees.” The visuals needed to suggest intelligence and responsiveness, almost like the shapes were listening and reacting, similar to a voice assistant UI but elevated into a more artistic territory.

Choosing open geometries instead of closed orbs allowed the assistants to feel more alive and less conventional. Light refraction, subtle textures, and carefully composed color accents tied the forms back to Twine’s brand while giving each assistant its own personality. The final direction delivered a modern, premium aesthetic that differentiates Twine from other cybersecurity brands and strengthens the narrative that their AI bridges the talent gap with clarity and confidence.